THE PLANT WHISPERERS SOCIETY

ANNUAL REPORT & IDENTITY

SILVER ADDY


AAF Nashville Student District Addy Awards / 2012





SILVER ADDY


AAF Nashville Student Local Addy Awards / 2012





BEST IN SHOW


HYPE: MTSU Student Juried Design Show / 2011





The Plant Whisperers Society is a fictional, non-profit organization devoted to treating all plant life, and helping plant owners in restoring communication with their plants. Campaign includes an annual report and an identity system that consists of a letterhead, envelope, and business card.



Annual report cover and envelope. Book "grows" out of envelope.





Annual report and envelope.





Contents page and ad.





"Covering a Lot of Ground" spread, an evaluation of the organization.





"Branching out in Rapid Growth" spread, which explains the growth of the organization.





"Money Growing on Trees" spread, the financial section of the report. Typographic detail.





Pull quote detail.





"True to our Roots" spread, the mission statement.





"Weed 'Em & Reap" spread, the testimonials.





"Weed 'Em & Reap" spread, the testimonials.





"Sowing Seeds" spread, listing the contributors.





"Planting Earthwide", the section for the listing of Plant Whisperers worldwide.





Identity system. Letterhead, envelope, business card.





Detail of envelope and business card.





Business card. The Plant Whisperer's card (plant) "grows" out of the pot (envelope).









© 2014 Jenna Russell | All Rights Reserved.
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